og:type Reference: Every Open Graph Object Type Explained

What is og:type?

The og:type meta tag tells social platforms and web crawlers what kind of content a page represents — an article, a product, a video, a user profile, etc. It's part of the Open Graph Protocol originally created by Facebook.

The type you set can affect how social platforms display your link — for example, marking a page as an article tells Facebook and LinkedIn to show the author name and publish date in the preview card.

<!-- Basic og:type usage -->
<meta property="og:type" content="website" />
<meta property="og:type" content="article" />

og:type: website

When to use: Homepages, landing pages, category pages, and any page that isn't a specific piece of content.

Default: If you omit og:type, most platforms assume website.

<meta property="og:type" content="website" />
<meta property="og:title" content="OGFixer — Social Preview Checker" />
<meta property="og:description" content="Check how your links look on Twitter, LinkedIn, Discord, and Slack." />
<meta property="og:image" content="https://ogfixer.com/og-default.png" />
<meta property="og:url" content="https://ogfixer.com" />

og:type: article

When to use: Blog posts, news articles, documentation pages, tutorials, and any time-stamped written content.

The article type supports additional structured properties that appear in platform-specific displays:

<meta property="og:type" content="article" />
<meta property="og:title" content="How to Fix OG Images" />
<meta property="og:description" content="A complete debugging guide." />
<meta property="og:image" content="https://example.com/og/article.png" />
<meta property="og:url" content="https://example.com/blog/fix-og-images" />

<!-- Article-specific properties -->
<meta property="article:published_time" content="2026-03-26T00:00:00Z" />
<meta property="article:modified_time" content="2026-03-26T00:00:00Z" />
<meta property="article:author" content="https://example.com/about" />
<meta property="article:section" content="Engineering" />
<meta property="article:tag" content="open graph" />
<meta property="article:tag" content="social media" />

Facebook, LinkedIn, and Google use article:published_time and article:author for search and discovery ranking signals.

og:type: product

When to use: E-commerce product pages (Shopify, WooCommerce, custom stores).

Note: the OGP spec only includes product at a basic level. For rich product data (price, availability, SKU), use Schema.org JSON-LD alongside the OG tags — Google relies on JSON-LD, not OG, for product structured data.

<meta property="og:type" content="product" />
<meta property="og:title" content="Widget Pro — Premium Edition" />
<meta property="og:description" content="The best widget in the universe." />
<meta property="og:image" content="https://mystore.com/og/widget-pro.png" />
<meta property="og:url" content="https://mystore.com/products/widget-pro" />

<!-- Product-specific (supported by some platforms) -->
<meta property="product:price:amount" content="29.99" />
<meta property="product:price:currency" content="USD" />
<meta property="product:availability" content="instock" />

og:type: video.movie / video.episode / video.other

When to use: Video content pages — film detail pages, episode pages, video blog posts.

<!-- For a standalone video -->
<meta property="og:type" content="video.other" />
<meta property="og:title" content="How I Fixed My OG Tags in 5 Minutes" />
<meta property="og:image" content="https://example.com/thumbnails/og-fix.jpg" />
<meta property="og:url" content="https://example.com/videos/og-fix" />
<meta property="og:video" content="https://example.com/videos/og-fix.mp4" />
<meta property="og:video:type" content="video/mp4" />
<meta property="og:video:width" content="1280" />
<meta property="og:video:height" content="720" />

<!-- For a movie -->
<meta property="og:type" content="video.movie" />
<meta property="video:duration" content="7200" />
<meta property="video:release_date" content="2026-01-01T00:00:00Z" />

og:type: music.song / music.album

When to use: Music streaming pages — individual songs, albums, playlists, artist pages.

<!-- Song page -->
<meta property="og:type" content="music.song" />
<meta property="og:title" content="Song Title — Artist Name" />
<meta property="og:image" content="https://music.example.com/og/song-cover.jpg" />
<meta property="music:duration" content="214" />
<meta property="music:album" content="https://music.example.com/albums/album-slug" />
<meta property="music:musician" content="https://music.example.com/artists/artist-slug" />

<!-- Album page -->
<meta property="og:type" content="music.album" />
<meta property="music:release_date" content="2026-01-15" />

og:type: book

When to use: Book detail pages on reading apps, libraries, or e-commerce sites.

<meta property="og:type" content="book" />
<meta property="og:title" content="The Open Graph Handbook" />
<meta property="og:image" content="https://books.example.com/og/og-handbook.jpg" />
<meta property="book:author" content="https://example.com/authors/jane-smith" />
<meta property="book:isbn" content="978-0-123456-47-2" />
<meta property="book:release_date" content="2026-01-01T00:00:00Z" />
<meta property="book:tag" content="open graph" />
<meta property="book:tag" content="web development" />

og:type: profile

When to use: User or author profile pages.

<meta property="og:type" content="profile" />
<meta property="og:title" content="Jane Smith — Web Developer" />
<meta property="og:image" content="https://example.com/og/jane-smith.jpg" />
<meta property="og:url" content="https://example.com/about/jane-smith" />
<meta property="profile:first_name" content="Jane" />
<meta property="profile:last_name" content="Smith" />
<meta property="profile:username" content="janesmith" />
<meta property="profile:gender" content="female" />

Which Platforms Use og:type?

Practical guidance: Always include og:type because Facebook and LinkedIn use it. But don't rely on it alone — pair it with platform-specific tags like twitter:card for Twitter and JSON-LD for Google.

Verify Your og:type

Paste your URL into OGFixer to see which OG tags are detected, including your og:type, and how they affect the social preview card rendering.